Embracing AI in Hospitality - SCALE France Conference Insights
Two hospitality tech founders share how hospitality leaders use AI to build stronger vacation rental brands and modern guest experiences.
Francois Gouelo
CEO & Co-Founder, Enso Connect
Sebastien Grosjean
CEO,
About this Session
Guests now ask AI first when choosing where to stay - and once they book, they expect quick, seamless service and immersive local experiences. If you don’t adapt, you’ll leak bookings and revenue. This SCALE France 2025 keynote shows how operators turn portfolios into hospitality empires - working with AI, not against it.
Tune in to see what winners do to stay discoverable, delight guests, and defend profit.
During This Session You'll Learn How To
Be findable where guests ask - AI first
Team up with AI for quick service and seamless guest experience
Protect revenue from search to post stay without extra work
Your panelists
Four voices who have built what they're talking about
Each speaker brings a specific expertise, guest tech, payments infrastructure, PMS integration, and real-world operations.
Francois Gouelo
CEO & Co-Founder, Enso Connect
Francois Gouelo is the Co-founder and CEO of Enso Connect, a leading AI-powered guest experience platform. A technologist and entrepreneur, he founded Enso Connect to solve the critical challenges of tech fragmentation and rising guest expectations in vacation rentals. The platform now serves over 7 million guests worldwide and is ranked among the Top 250 Vacation Rental Companies by Skift. The platform delivers measurable ROI, time savings and 5-start reviews for STR operators. Through Enso Connect, he is defining the future of AI-powered hospitality., Enso Connect
Sebastien Grosjean
CEO,
Sebastien Grosjean is the CEO and Founder of Smily, the #1 vacation rental software in France. A serial entrepreneur with 14 ventures and two decades in short-term rentals, he built on his family’s 39-year legacy as owners and managers. After creating the first channel manager in 2005, he launched Smily (formerly BookingSync) in 2009 and now serves on Booking.com’s Connectivity Advisory Board. Through Smily, he is pioneering AI-reimagined innovation in the vacation rental industry.,
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