Brand and Standardization In Vacation Rentals
What the STR Industry can (and can't learn) from hotels, restaurants and airlines. Drawing on 25 years of hospitality history, without repeating it.
Francois Gouelo
CEO & Co-Founder, Enso Connect
Ashley Ching
Founder & CEO, Inhaven
Rachel Alday
Co-owner & Co-founder, Abode Luxury Rentals
About the Webinar
Hotels have brand standards. Restaurants have Michelin stars. Airlines have cabin classes. Vacation rentals - still working on it.
In this session, we bring together industry experts and operators to ask: what can vacation rentals learn from these industries about standardization, and where do we need to write our own playbook?
Ashley Ching, Founder & CEO of Inhaven, will introduce her findings from 25 years of hospitality management research, and share whether copying the hotel model would be right for vacation rentals. Rachel Alday, Co-founder of Abode Luxury Rentals, will share what standardization looks like on the ground across three luxury markets.
If you are building a vacation rental brand with lasting guest experience, this is the conversation for you.
Why the vacation rental quality problem is structural, not just operational
The four stakeholders every mature hospitality industry has — and the one vacation rentals are missing
The STR-native quality tier framework — and why it's built differently from hotels
What to standardize, what to leave local. And why getting this wrong kills the brand
Concrete actions to start building toward standards today
Your panelists
Four voices who have built what they're talking about
Each speaker brings a specific expertise, guest tech, payments infrastructure, PMS integration, and real-world operations.
Francois Gouelo
CEO & Co-Founder, Enso Connect
Ashley Ching
Founder & CEO, Inhaven
Rachel Alday
Co-owner & Co-founder, Abode Luxury Rentals
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