The Short-Term Rental Revenue Reset: Essential Strategies for Today's Market
Struggling with fewer bookings or market uncertainty? Reset your revenue strategy.
Your panelists
Four voices who have built what they're talking about
Each speaker brings a specific expertise, guest tech, payments infrastructure, PMS integration, and real-world operations.

Francois Gouelo
CEO & Co-Founder, Enso Connect
Francois Gouelo is the Co-founder and CEO of Enso Connect, a leading AI-powered guest experience platform. A technologist and entrepreneur, he founded Enso Connect to solve the critical challenges of tech fragmentation and rising guest expectations in vacation rentals. The platform now serves over 7 million guests worldwide and is ranked among the Top 250 Vacation Rental Companies by Skift. The platform delivers measurable ROI, time savings and 5-start reviews for STR operators. Through Enso Connect, he is defining the future of AI-powered hospitality., Enso Connect

Maureen Shilling
Cofounder and Director of Client Services, RevMax Revenue Management System
Maureen Shilling is the Director of Client Services at RevMax, a company she co-founded and helped grow into a globally respected revenue management firm for vacation rentals. With over 23 years of industry experience, including 20+ years in revenue management, analytics, and education, Maureen helped pioneer RevMax’s hybrid model, blending powerful software with expert-led services. This approach empowers property managers worldwide to scale efficiently and drive sustainable revenue growth. Known for her strategic insight and hands-on leadership, Maureen has also developed specialized training programs to equip professionals with the tools to succeed in today’s data-driven market., RevMax Revenue Management System
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